Attitude

Attitude

RESEARCH AND INNOVATION SINCE 1949

Ezio Cristina founded CRISTINA Rubinetterie in Gozzano, Northern Italy, in 1949. The development of the company closely followed the route laid out by the founder until the arrival of his sons, Alberto and Riccardo, who drove the company towards transformation on an industrial scale. At the end of the 1980s, the acquisition of SILFRA takes place, a company specialising in the production of soil pipes, electronic and time-controlled taps and fittings. With this expansion, CRISTINA Rubinetterie moves further into the industrial sphere, strengthened in June 2017, when the brand became part of the Caleffi Group, a leader in the manufacture of heating, air conditioning, plumbing and drainage parts. Through this partnership, CRISTINA secured both the continuity of the brand and its growth at an international level. Additionally, 2017 saw the launch of an exclusive showroom space in Milan. Cementing the company’s public image, it became a place to enter into dialogue with a creative community of designers and architects, conduct business and design meetings and host a vast array of events. 

CRISTINA Rubinetterie was among the first to introduce the thermostatic mixer to Europe in 1968 and to propose an extensive range of 100 surface colours. Leading the way once more, the company was also the first in the world to introduce the single lever mixer in the 1980s. In 1994, the decision to produce single lever mixer cartridges, an important investment in technology, allowed a high degree of safety in the control of the production process and in the quality of the products themselves. Similarly, the use of stainless steel (guaranteed by a Centro Inox quality mark) was introduced in 2003, with the company dedicating an entire division to the material. The expansion of the Gozzano logistics centre followed in 2007, housing a fully automated warehouse. Today, with four production sites located in the upper area of Novara, totalling 35,000 square meters, with employees numbering over 250, CRISTINA Rubinetterie continues to operate a completely Made in Italy production. The export turnover share exceeds 60% and the company is present in over 60 countries. CRISTINA is a member of the Green Building Council Italia that uses the Leed rating (Leadership in Energy and Environmental Design) as an evaluation system of the sustainability of buildings.

In 2020, CRISTINA Rubinetterie renewed its strategy, focusing on the company's path in the coming years, orientating it towards design, wider project work and the hotel sector. In addition to a diversified range of products across its catalogue, the company confirms the development of tailor-made solutions (in terms of dimensions, finishes and types of use) to meet varied design requirements. The range, intended for bathrooms, kitchens, wellness centres and outdoors, is designed to be functional, durable and aesthetically in line with contemporary interior design projects.

CRISTINA Rubinetterie REBRANDING

The logo, with its shape, colour, symbol, is the identification card of a brand. It holds and conveys the founder's Ezio Cristina ideas and values; it tells the story of the company, identifies its mission along with the entrepreneur vision.

 

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Timeline
  • 1949
  • 1965
  • 1968
  • 1973
  • 1978
  • 1981
  • 1982
  • 1984
  • 1994
  • 1998
  • 2000
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  • 2002
  • 2003
  • 2005
  • 2006
  • 2007
  • 2008
  • 2010
  • 2011
  •  
  •  
  •  
  • 2017
  •  
  •  
  • 2018
  • 2019
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  • 2020
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  • 1949
    1949

    In 1949 entrepreneur Ezio Cristina launches a brand new business in Gozzano, founding CRISTINA and GALLIANO with a partner. These were years of economic recovery, during which the company went from being a subcontractor supplying semi-finished products, to a fully-fledged producer.

  • 1965
    1965

    Still in production today, 1965 saw the launch of the Impero series with its trademark cross-shaped handles, a timeless and elegant silhouette.

  • 1968
    1968

    In 1968 the company becomes one of the first in Italy to produce a thermostatic mixer. Thanks to a thermosensitive heart, the mixer regulates the water temperature and keeps it constant.

  • 1973
    1973

    CRISTINA Rubinetterie launches the Impero and Balilla lines in new colourful finishes, both finding great success.

  • 1978
    1978
    The Cristina family become the sole owners of the company in 1978. In the same year, elder son Alberto joins the company, followed a few years later by his brother Riccardo.
  • 1981
    1981
    in 1981, the company began producing the first lines with single lever mixer, a single lever that allows regulating the water temperature. The successful Modulo and City series were born.
  • 1982
    1982

    CRISTINA Rubinetterie buys SILFRA in 1982, a company that produces bathtub draining columns. Talks around the ”Cristina Group” begin.

  • 1984
    1984

    Since 1984, for the whole decade, the Explosion of Colour - The company invested in the varnishing department, with a colour palette counting 100 finishes, and became the reference point of the coloured product.

  • 1994
    1994

    CRISTINA Rubinetterie develops and commissions the production of cartridges for single lever mixers in 1994. This allows them to rationalise their offer and retain maximum control over the quality.

  • 1998
    1998

    The company recognise the importance of establishing collaborations with architects and designers in order to widen the aesthetic of their tapware. Consequently, Compass was born, designed by architect Massimo Farinatti.

  • 2000
    2000

    The new millennium marks the beginning of a fruitful collaboration with internationally renowned designer Makio Hasuike. A new CRISTINA Rubinetterie logo and Esempio, a single lever mixer with a futuristic line, make their debut.

  • 2000
    2000
    Classic shapes revisited in a modern key for this prestigious and functional Exclusive series, that is still in production in various finishes.
  • 2002
    2002

    Up & Down, the washbasin drains line, patented and produced by SILFRA, appeared in 2002. It was revolutionary, with the water opening and closing completely released from the tap control with just light pressure on the cap.

  • 2003
    2003

    A new division dedicated to stainless steel emerges, CRISTINA INOX dedicated to the study and application of a material that’s both eco-sustainable and extremely versatile in the production of bathroom and kitchen taps and fittings.

  • 2005
    2005

    SILFRA continues to grow, becoming one of the leaders in the Italian sector. In addition to the production of bath waste columns, timed and electronic taps and fittings are added and the brand becomes a strategic supplier for many Italian companies in the market.

  • 2006
    2006

    In 2006, the merger of CRISTINA Rubinetterie SPA, SILFRA SPA and GODIO SPA (taps and fittings acquired in 2001) gives birth to CRS SPA, a group that, by combining various skill sets, aims to increase synergy and overall strength.

  • 2007
    2007

    The organisation’s continued evolution called for the development of its production facilities. The Gozzano plant in Via Don Minzoni was expanded in 2007, creating a structure of over 2000sqm which would host a fully automated warehouse.

  • 2008
    2008

    In 2008, the new ultra-thin Sandwich showerhead launched. Patented by CRISTINA Rubinetterie, it leads the way on every front, from its design to its eco-friendly credentials.

  • 2010
    2010
    In 2010, the logo was transformed, the yellow field resized and shaped from a rectangle into a square to perfectly hold the company’s name, expressing its exclusive character with discreet charm.
  • 2011
    2011

    Renovated by architect Naomi Hasuike of studio Makio Hasuike & Co., the company’s historic nineteenth-century Gozzano HQ is completely renewed, becoming the group’s real headquarters.

  • 2011
    2011

    King and Queen by MC2 architetti associate are launched, two lines of taps and fittings that can be chosen separately or coupled to create a uniform ambience.

  • 2011
    2011

    Created in partnership with studio Makio Hasuike, the Rubinetto line offers absolute simplicity and precision, inspired by the comma, neat and clear. 

  • 2011
    2011

    Same design, different materials: UNIC, made of brass and UNIX, in brushed stainless steel, gave life to a single product characterised by the linearity of its shape.

  • 2017
    2017

    With the aim of fostering dialogue with designers and strengthening brand awareness, the company opens its first showroom in Milan: four windows on the historic Via Pontaccio, located in the heart of the Brera design district.

  • 2017
    2017

    The Italy series launches in 2017, combining industrial production with craftsmanship, representing, in a single collection, the excellence of Made in Italy. The series, envisioned by Busetti Garuti Redaelli designers, offers a range of finishes with the option to combine the tap body with marble or stone knobs.

  • 2017
    2017

    The company announce acquisition by the Caleffi Group, leaders in the Made in Italy production of components for heating, air conditioning and plumbing systems. An important development aimed at guaranteeing the absolute continuity of the brand and its growth at an international level.

  • 2018
    2018

    Two silhouettes are introduced in 2018: Quadri S and Profilo, the first a softening of the square, the second, versatile and suitable for any environment.

  • 2019
    2019

    The thermostatic mixer was created to meet the precise needs of a public increasingly interested in functionality, environmental values and energy saving. Designed in collaboration with studio Makio Hasuike & Co., Thermo Up is a high-quality product combining design with comfort of use.

  • 2019
    2019

    TABULA, the new collection by angelettiruzza design for CRISTINA Rubinetterie, debuts in 2019. A squared body, outlined by a clear and strong profile, it is an exercise in stylistic subtraction, every superfluous element eliminated, focus placed on the pure essence of form.

  • 2020
    2020

    Rebranding. A fresh chapter, the company presents its new identity, the culmination of intense artistic and creative work across multiple levels of the organisation. New graphics and content outline an even more cohesive identity, expressing a desire to be immediately recognised as a key player in the sector, both within Italy and across the sixty countries in which CRISTINA is present.

  • 2020
    2020

    2020 welcomes EAST SIDE by angelettiruzza design, echoing the industrial atmosphere of loft living favoured by multidisciplinary artists and creatives across the globe. The collection is characterised by knurling and a range of finishes.

  • 2020
    2020

    Cross road by CRISTINA Design Lab also launches in 2020. Ancient forms revisited in a modern key: the traditional tap re-invented for the lifestyles of today and tomorrow.

CRISTINA Design Lab
CRISTINA Design Lab
THE CONSTANT SEARCH FOR EXCELLENCE

The internal R&D department, designing solutions and products present across the world.

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Distribution
Distribution
We are in over 60 countries around the world

We operate locally to be present globally.

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Headquarter
Headquarter
THE FULCRUM OF OUR ROOTS

Technology, research, creativity. The founding pillars of company operations.

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