2021 is another important year for CRISTINA Rubinetterie that continues the path started last year with the rebranding activity.
Significant investments are planned to improve the production performance of the establishments, as optimization of logistics but also in terms of implementation of machinery.
The investment also involves aspects of product communication and in particular packaging.
We have modified the graphics of the containers but we are also starting a process of improvement that involves packaging disposal.
In synthesis, we want the consumer's experience to involve him beyond the reception and installation of the product itself: the purchasing process will continue beyond the emotion of the product's arrival, its presence in the bathroom and the daily experience of its use to give him a clear indication that the company accompanies him even at the moment of the disposal of the packaging that allowed the product to arrive at its destination in the best possible condition.
The increasing sensitivity to environmental issues and attention to the world in which we live, have led the company to invest in ways to improve the container boxes.
But that's not all.
Other interventions are in operation, less visible to those who do not live the daily life of the company but equally important for the respect of the environment and the improvement of the widespread quality for employees.
Below there is a summary: